A. Description of product line or service.
Be as descriptive and thorough as possible. If the product list is long, consider putting a catalog style list as an attachment and if your business is a restaurant, create a sample menu.

B. Proprietary position: patents, copyrights, legal and technical considerations.
This section may not apply to your business. This section is for those who have invented an item or patented a process. Also, if you are purchasing a franchise, there may be legal constraints or limitations to what you can do. (Limited growth or advertising area.)

C. Comparison to competitors’ products or services.
Compare quality, range, cost, availability, and expertise. This will take some research but much of it will come naturally from the market analysis. One method to illustrate the differences in competitors is to develop a graph.

• The graph adds professionalism to your business plan. It is usually seen in corporate level strategy reports and academic studies.